
honed my skills razor sharp and learned great flexibility. It's my pleasure to create, inform, persuade, and entertain -- and my career as a writer affords me that ability. Current position: Since 1996, I have served as Chief Copywriter of a direct marketing and advertising agency. I provide copywriting services for major players in the financial, insurance, wireless communications, and retail industries. From brochures and advertorials to letters, email campaigns, and website landing pages, I've pretty much seen and done it all. Every day is a welcome challenge. Magick Words: Between 1993 and 1996, I freelanced through Magick Words. During that time, I wrote advertising copy via a major department store for Ralph Lauren, Thierry Mugler, Liz Claiborne, Trish McEvoy, Oscar de la Renta, Chanel, Escada, Clinique, Clarins, Prescriptives, Dior, Donna Karan, and many other fashion and cosmetics lines. I also wrote copy for the grand openings of the store across the country. In addition, I freelanced promotional and human interest articles on medical, scientific, sociological, and criminal justice issues for a publication by the University of Alabama Creative Services department. Topics included macromolecular crystallography, sociology, feature articles on individuals of interest, and more. I also freelanced articles for B2B publications. The subject matter ran the gamut from fine pearls to linens to optical services. Legal experience: From 1983 until 1990, I served as Legal Assistant supervised by two of the most highly respected Estate Planning attorneys in the US. I cut my teeth as a professional writer in the demanding arena of law, writing wills and trusts that determined the distribution of great wealth and the welfare of individuals. In all those years, I felt the greatest sense of accomplishment when I assisted in the creation of one of the first effective trusts for handicapped children, allowing the parents to specify not only the distribution of funds, but ensuring treatment and enriching experiences for the child's lifetime. While many may view the area of estate planning as cold legality, under the auspices and supervision of two remarkable attorneys, I learned the human face of law. |
| The Well-ReadHead |

| The Well-ReadHead, Copyright 2011, Carla Martin-Wood. Poems, readings, photographs, and illustrations by Carla Martin-Wood are Copyright 2011, Carla Martin-Wood. All rights reserved. This material may not be reproduced in any form, published, recorded, performed, broadcast, rewritten, or redistributed without explicit written permission of Carla Martin-Wood. All such actions are strictly prohibited under law and will be prosecuted. |
1996-Present Chief Copywriter HFD 1990-1996 Freelance Writer Magick Words 1983-1990 Legal Assistant Sirote & Permutt |
For more information about my copywriting services, you may contact me here: |
